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Solving global problems with the natural science of human behavior Behaviorology is the natural science of why human behavior happens. Like other natural scientists, behaviorologists investigate human behavior through experimental research, and apply their findings across every behavior related field from advertising to zoo keeping for humanity's benefit. Generally behaviorologists are PhD level scientists, engineers, and academics who have been actively involved in a discipline that has been known by other, older names including The Experimental Analysis of Behavior, and Applied Behavior Analysis, for more than 100 years. Unlike the discipline of Psychology, which adamantly resists meeting all the criteria for natural science status, Behaviorology welcomes meeting those criteria, and approaches creating change and fostering cooperation from a well-understood foundation of natural laws governing behavior.

Running Out of Time Introducing Behaviorology to Help Solve Global Problems is written for anyone concerned about human behavior in general, or the part it plays in solving local and global problems such as global warming, pollution, resource depletion, overpopulation and, dare we say it, human survival. For several decades, concerned people around the world, including traditional natural scientists such as physicists, chemists and biologists have worked to improve and expand solutions to serious and growing global problems. This has led them to point out that both problems and solutions to these issues involve a large component of human behavior. Scientists are now realizing that making significant changes to human behavior, at all levels of society, to help solve such problems, requires that the natural science of human behavior Behaviorology be understood and applied to make truly lasting improvements.

• Sales Rank: #767235 in Books
• Published on: 2014-03-15
• Original language: English
• Number of items: 1
• Dimensions: 10.40" h x 1.50" w x 7.20" l, 2.65 pounds
• Binding: Hardcover
• 570 pages

Review
Clearly the Great Work of understanding human behavior underlies most of the other Great Works of our time. What importance may be placed on our behavior, as a people, as we deal with climate change, the availability of fresh water, appropriate health care, or wars? Behaviorology, as a natural science, offers us hope and new approaches to understand current and historical questions about behavior. Dr. Ledoux s clear prose, illustrative examples, and poignant storytelling make this book s message accessible to many levels of readers as well as useful to those of us seeking new understanding and the opportunity to make a difference. --Dr. William Trumble, Ph.D. Biologist, Professor, University of New Hampshire

Behaviorology helps us succeed in endeavors from training a dog to sit on cue to getting humans to recycle and live sustainably. By familiarizing ourselves with this science, we are not only better able to engage in effective and efficient animal training projects, we are also in a position to help create a better world for both us and our animal friends. Running Out of Time… helps us on both counts. --James O Heare, author of Aggressive Behavior in Dogs and several other best selling books

About the Author
Stephen Ledoux, Ph.D., is a Professor of Behaviorology at the State University of New York (SUNY) in Canton, NY who has been teaching and publishing in the field for 35 years. His previous books include The Panda and Monkey King Christmas A Family's Year in China (1997) and Origins and Components of Behaviorology Second Edition (2002). Stephen publishes and lectures nationally and internationally on the subject of understanding and applying Behaviorology to solving the human side of local and global problems. He lives in Canton, NY with his family and pets.

Most helpful customer reviews

0 of 0 people found the following review helpful.
I very strongly disliked this book--- Ledoux's style of writing is very redundant
By S. Boor
I very strongly disliked this book--- Ledoux's style of writing is very redundant, very dry, and he spends a huge majority of this book writing why behavior analysts separated from psychology. (Spoiler: It's because psychologists believe in a mind and non-physical things in the world while behavior analysts don't, there was no need to spend 50 pages discussing this.)

I honestly read it about two times in my entire semester of behavior analysis, and found it to be a complete waste of money and time to buy it. His writing style is very confusing, drab, and difficult to read (he insists on using no pronouns or anything that implies a mind/soul, etc.), and I'm glad to be done with it for good. Unless you absolutely have to get this for a class, I would not recommend that you buy it.

1 of 2 people found the following review helpful.
A life-changing book
By Mark Bopp
Since reading this book, I truly believe that the natural science of behaviorology offers a paradigm of understanding that really can solve global problems just as the book claims. This book has changed my worldview. I struggled for a long time trying to resolve mystical conceptions, conditioned during childhood, with science. The knowledge I gained from this book has provided me with a sense of relief, understanding, and confidence that I never imagined possible. I highly recommend this book to anyone who is interested in human or animal behavior, and to anyone who wants to experience a measurable, controllable, positive change in their life and even in their part of the world.

0 of 1 people found the following review helpful.
A must read!!
By Bruce Hamm
If the world, and the science of behavior as part of the world, is to be saved, ultimately we will need to adopt and practice a natural science approach to all human actions and activities. This book lays the groundwork for the needed adoption of such approach to all things human and natural....a must read for anyone who sees it is not quite too late (but almost!) to transform the world as we know it....

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[X601.Ebook] Free PDF Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing, by Shane Atchison

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You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward.

Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't and use that information to become more effective in the future.

That's where this groundbreaking marketing guide comes into play.

From POSSIBLE, one of the world's most successful digital marketing agencies, Does Your Marketing Work? reveals 10 easy-to-understand principles for building a highly creative organization that thrives on data. You'll learn how to how to set business goals, inspire great ideas, find the right people, measure what matters, and act on insight. The audiobook explains how to evaluate everything from simple projects to long-term brand vitality - all the while keeping the field wide open for brilliant, creative work.

• Sales Rank: #94374 in Audible
• Published on: 2015-10-09
• Format: Unabridged
• Original language: English
• Running time: 480 minutes

Most helpful customer reviews

4 of 4 people found the following review helpful.
A Practical And Entertaining Book For Chief Marketing Officers And Unicorns Alike
By Nathan Albright
[Note: This book was given out as free promotional material at Domopalooza before its publication date.]

This book manages to combine a lot of different trends and approaches together that would seem to exist in tension but also work well together. This book is clearly marketed at Chief Marketing Officers or other related executives, and it is written in such a way that it appeals to the insight and wisdom of well-respected business leaders who are well-recognized in the field. The book combines a ruthlessly blunt approach to measuring whether marketing ideas work, but shows a humane attitude towards people, especially workers. This is a good approach to take, as sometimes people view their ideas with more respect than other people. This book is also an example of a project where someone put their spend where their mouth was, so to speak, in submitting ideas to the marketplace of ideas and leveraging the wisdom of crowds to deliver relevant content.

In terms of its principles, the book is consistent and detailed in what it means, with case studies to support its opinions. Its ten principles include the importance of goals, the need for shared vision, the role of data in inspiring creativity, the importance of finding unicorns [1], the importance of culture in predicting success and failure, choosing measurements wisely, the worth of measurement, continuous improvement, customization and individualization, and building a framework for improvement. The book, including two great case studies in the appendices, comes in at a bit more than 300 pages, a lot of which is made up of pages of comments and insights gained from actual business and marketing campaigns. Reading this book and checking out its associated content (like an excellent video about hands only cpr from Vinnie Jones) is an eye-opening experience into the difference between viral views and actual, meaningful results.

This is a fine book to read, but even more so it is written for application. The book presents some stiff challenges to Chief Marketing Officers about the need to align marketing goals with business objectives, the need to seek less domineering and more complicated staff, and the need for marketing to reach women better. However, this somewhat tough advice is blended with providing marketing executives with the data needed to support bold initiatives with risk and reward possibilities in an attitude of iterative experimental design. For those marketing executives willing and able to put the insight of this book into practice, there is a potential of support and encouragement. To commit to any change, whether of a moral nature or a strategic nature, is a difficult matter, and this book, written as it is by consulting leaders in helping to encourage such cultural changes in business, is sorely needed.

[1] The book calls those who are data-friendly, cooperative, sensitive to the needs of others, smart, resilient, and achievers unicorns. I’m not sure I like being called a unicorn.

3 of 3 people found the following review helpful.
How and why brilliant ideas well-executed in "the conditions that allow magic to happen" can achieve business objectives
By Robert Morris
Those who have read Shane Atchison and Jason Burby's previous book, Actionable Web Analytics: Using Data to Make Smart Business Decisions, already know that they are diehard pragmatists, driven by a determination to understand what works in the business world, what doesn't, and why. Then they share what they have learned with as many people as possible.

In this volume they introduce a four-step process with ten core principles that will help business leaders in almost any organization (whatever its size and nature may be) to deliver "true business value in digital marketing." My own opinion is that the process and principles could also be of substantial value to those who create or increase demand offline.

More than 70 business leaders were interviewed and portions of their contributions are strategically inserted throughout Atchison and Burby's lively and eloquent narrative. This is more than a clever reader-friendly device. The comments are relevant and, more often than not, enrich the give point from a unique perspective.

These are among the dozens of passages of greatest interest and value to me, also listed to suggest the scope of Atchison and Burby's coverage:

o Does It Work? Philosophy (Pages 10-18)
o Goal setting (20-47)
o Alignment (48-79)
o Google (82-84 and 265-267)
o Creativity and big ideas (92-97)
o Digital talent (106-129)
o "Additional Thoughts" about creating a culture for unicorns (149-155)
o Measurement (156-181
o Relative-value modeling (182-205)
o "A Culture of Optimization" (220-222)
o "One Size Fits No One" (228-253)
o "Framework for Innovation" (254-283)
o Digital marketing as actionable and measurable (304-307)

The "Does It Work?" process is rather simple but, more often than not, a deceptively challenging journey rather than a destination. Here are the steps: Set Goals, Inspire Brilliant Creativity, Measure the Results, and Make a Difference. These are stages, really, rather than steps. They are also sequential and interdependent. Failure is assured if right goals are not set and/or there are no brilliant ideas and/or the measurement is insufficient (or worse yet inaccurate) and/or there is little if any) impact of efforts expended.

Hence the great importance of the ten core principles that can guide and direct the planning and implementation of the given initiative. I think the "Does It Work?" process can succeed in almost any competitive marketplace, online or offline. I also think it can help to establish or strengthen a workplace culture within which the workers' personal growth and professional development are most likely to thrive.

That is indeed a compelling vision, isn't it? However, it would be a good idea to keep in mind an observation made by Thomas Edison long ago: "Vision without execution is hallucination."

2 of 2 people found the following review helpful.
The digital landscape is rapidly changing, but the principles to work and measure by in this environment remain constant.
By T. Stelter
The straight-forward title certainly suggests the central theme of the book, which is refreshing in a category where big ideas are frequent, but execution and actionable analysis are often left unexamined. The book is in part a practical guide, lending insight from numerous thought leaders throughout, and inspires action. And is also part reference for an organizational vision, covering topics such as fostering an innovative culture and encouraging professional development.

Perhaps most appealing to the business-minded reader, each principle focuses on measurable results. In some cases, those results may not be "positive", but this (relentless) pursuit to quantify sets the foundation for identifying ways to improve. That honesty is present throughout the book, and speaks to the collective real-world experience of the authors and contributors shared in each chapter.

Having worked in product development and business development roles for a wide range of digital businesses spanning start-ups to publicly traded companies, each chapter reminded me of the wide variety of challenges most organizations face. The principles and insights in this book can be applied to many, and perhaps most importantly, provide a framework for continual improvement that can be utilized personally and professionally. So, as a book, Does it Work? Yes. Yes it does.

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Plastic objects are included more than ever in museums and galleries collections these days, but these items can start to deteriorate when they a just a few years old. In this book Yvonne Shashoua provides the essential knowledge needed to keep plastic pieces in the best possible condition so that they can continue to be enjoyed for many years.
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• Sales Rank: #422478 in Books
• Brand: Brand: Routledge
• Published on: 2008-07-23
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 7.50" w x 1.00" l, 1.85 pounds
• Binding: Hardcover
• 300 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

3 of 3 people found the following review helpful.
The plastics bible!
By Vuissoz Annick
This is one of the two books to read if you need to know about plastics conservation, the other being "Plastics, Collecting and conserving. Anita Quye and Colin Williamson (ed.). NMS Publishing Limited, Edimburgh, 1999".
Very informative, well illustrated.

0 of 2 people found the following review helpful.
terrible
By Betty Chrisos
Rec'd the book; had water damage; returned for replacement, got same book w/ water damage; returned for re-placement again & got same book with water damage. Finally returned for credit.

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This is a collection of humorous stories about U.S. Presidents throughout history. Originally published in 1981, this edition is updated to include anecdotes on George Bush and Bill Clinton.

• Sales Rank: #364068 in eBooks
• Published on: 1981-09-10
• Released on: 1981-09-10
• Format: Kindle eBook
• Number of items: 1

Review

*Praise for the first edition:

"A robust, entertaining, collection."--Publishers Weekly

"This is a more than sound refresher in American history: It is a...delightful account of how lucky this country has been in its Presidents."--Los Angeles Times Book Review

"An immensely entertaining collection of bonbons of White House humor. What's most eye-opening is not the wit of presidents--few have been known for that--but that the stories reveal so much about their characters."--Chicago Sun-Times

About the Author
Paul F. Boller, Professor of History, Texas Christian University (Emeritus).

Most helpful customer reviews

6 of 6 people found the following review helpful.
Good light reading & trivia
By David E. Levine
This book attempts to show the human side of presidents, and includes a short profile of each as well as amusing anecdotes. In reality it is hard to really get a feel for the personalities of some of the presidents profiled because many of the anecdotes are fanciful legends rather an accurate portrayal. For example, the George washington and the cherry tree legend is repeated here. On the other hand, much presidential wit and humor is recounted. Some fairly mediocre presidents ahd a pretty good wry sense of humor, such as Warrren G. harding. This book is entertaining but not a primary source for historical information.

5 of 5 people found the following review helpful.
Lightweight but sometimes interesting
By puffinswan
Very light reading and not at all comprehensive, but this book doesn,t aim for that. Instead it uses anecdotes (real and unsubstantiated) to give a different view of America's past and present leaders. The author points out those stories that are probably fables and he does give a 2 or 3 page synopsis of each presidents tenure. It is very good for what it is.

3 of 3 people found the following review helpful.
Presidents are people too.
By T. Blikre
No, this is not a scholarly reference work. What it is is an amusing read that helps to put human faces on our Presidents- especially those who served back when we didn't see the President on TV every day. Each President is covered with an introduction of a few pages, then a series of anecdotes that range from touching to laugh-out-loud. Some are unsubstantiated, and the author is up front about that. Extensive footnotes provide documentation on every story.
You learn that Lincoln was not only one of our greatest Presidents, but also one of the wittiest. That Coolidge was a penny-pincher with a dry wit. That Washington at times had doubts about his abilities. We even get Reagan and his one-liners, and Clinton with all his back slapping (though the book being published in 1996 leaves out some of the best material of his Presidency!)

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There are many excellent books written by psychiatrists and other professionals about how to attain spiritual peace during turmoil. To me, this book was different. I knew these people. They were a church family. Their troubled daughter was a Sunday School kid. She had been on mission trips, excelled in school and had been a youth leader. She had not been the result of a broken family or abusive parents. She was expected to be the best because she was a product of the best. I had to read and take note of this story. This was the real thing. The spiritual battle Steve and Tracy Gibbs went through will dislodge other believers from faith in the predictable and engage them in the power of the Almighty in real life experience. Jay Robinson Church Elder Attorney (retired) Steve Gibbs is a writer in Memphis, TN. He has degrees in public relations and mass communications. Steve is an elder at Central Church in Collierville, TN. and serves on the board of directors for two ministry organizations, Eagle Projects International and Olford Ministries International. Read more about Steve’s thoughts on Christianity at peaceequation.com

• Sales Rank: #2088503 in Books
• Published on: 2016-02-12
• Original language: English
• Number of items: 1
• Dimensions: 7.81" h x .44" w x 5.06" l, .42 pounds
• Binding: Paperback
• 192 pages

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0 of 0 people found the following review helpful.
Fantastic Read!
By Oliver
I love this book and got a lot out of it. God really worked on me through this book and I would highly recommend it to anyone struggling with their walk with God or finding peace in their life.

0 of 0 people found the following review helpful.
Potent Help For Families Facing Problems
By Randall Johnson, Central Church Inc
What a courageous look at a family facing addiction and its own insufficiency to cope, but finding peace and progress through Jesus Christ. Masterfully written, engaging, and potent.

0 of 0 people found the following review helpful.
Great read
By David M Doyle
Steve uses real life examples and real language to explain one of the mysteries of Christian life...why do bad things happen to "good" people?

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• Published on: 2011-01-05
• Number of items: 2
• Binding: Paperback

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[O158.Ebook] Download PDF The Scribbler Guardian 1: Arks Of Octava, by Lucian Bane

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Jeremiah Poe isn’t just any character in the Realm of Fiction.; he is The Muse Rider, written with special powers. Able to tap into the minds of other Scribblers, Poe can change the outcome of people's lives on Octava.

But when Poe learns that ancient codes are being broken in his realm and that his Scribbler may be in danger, he reverses the 8-fold way and goes to Earth to find him.

But when he arrives, he's astonished to learn that his Scribbler knows nothing of his actual existence, or his entire fictional world, Octava. To further complicate his confoundment, he learns that his Scribbler is not a he, but a she.

As they team up to find what's destroying their realms, Poe's powers on Earth grow stronger. But it's his growing feelings for his Scribbler that become the greatest threat of all. With his character being designed to never fall in love, he can't exist in either realm. And his Scribbler is forced to pen the impossible into his world.

• Sales Rank: #200606 in eBooks
• Published on: 2015-02-12
• Released on: 2015-02-12
• Format: Kindle eBook

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11 of 11 people found the following review helpful.
HOLY MOTHER ITS FLIPPING AMAZING. You know from the description that the main ...
By Jan K
I thought about this review for a few days trying to figure out what to tell you, and this is what I've come up with. HOLY MOTHER ITS FLIPPING AMAZING. You know from the description that the main character Poe isn't from Earth but from Octava, realm of fictional characters. I wont delve into all that, but what will say is it a brilliant storyline, unique, fun, mysterious and theres a wee dab of sexy hotness.

Haha speaking of sexy hotness let me just say POE, I loved reading his POV, as he tried to figure out what in the blazes was happening. He made me laugh a lot, as well suck my breath in a wonder at how he was gonna get through this or that. I didn't have to wait long mind you, the author did a great job with the flow of the story. I also enjoyed the different POV's from the other characters, it added another layer to read (you know how you think to yourself sometimes, what am I doing I can't do this or this can't be happening!) you get to see what they were thinking and feeling.

Opinion about books are just that opinions, I loved this book for many reasons but the main reason I enjoyed it so much was the characters. They really did fascinate me. Poe with Kane was so darn sweet it. True mentorship and love happening there, it just goes to show that people really can change the lives of other with a little caring. Scribbler(the author of Poe) and Poe, lol they cracked me up and made my heart hurt for them at times, again showing what it can be like if you just take the chance.

Ok last thing and this made me growl a little bit. The end. I didn't want it to happen but as the first book in the trilogy I expected a little cliffy lol. It's a wonderful book and I would recommend it just about anyone, young ones excluded as parts get a little steamy. It's definitely not my preferred genre but it sucked me right in, and I'm waiting patiently for the next now.

10 of 10 people found the following review helpful.
Interesting read
By R&R express
First and foremost, for those who are not already a LB fan but interested in a fantasy book, do know there is a hint of erotica here. Also know that there is romance, a HE A, and finally, it's a sequel.

That being said, I loved the story. This was so creative that I kept thinking, " I love this metaphorical world...I want some of what LB's smoking!" Just kidding, but it was a thought!

The story starts out feeling a little like a C.S. Lewis, then it tumbles along into romance and begins to feel like other LB books. The theme is similar, but the storyline and imagery is all quite new

Kane is such an adorable secondary character, that he steals the show at times. Some of the other characters are not as developed, but then their story seems to end at this sequel so I can accept that. I was lost a bit over the antagonist and who or what it is. I picked up on the hints that were being dropped, like the puzzle pieces that Kane assembled, we are being spoon fed this enemy's identity. It works in a lot of ways and doesn't work (for me) in others.

This book is written very well grammatically, too. Minimal errors- found more in FSOG .

I also love the metaphorical world that was created in this book- very sharp. Fictional character world and and author clashes with it, and the fight and internal wars within. Too cool.

12 of 13 people found the following review helpful.
MUST READ!
By RelentlessBookChic
I just finished reading this for the second time, why you ask? Because I was trying to figure out how to put into words how I felt about this book. Expletives...lots of expletives would be needed. Did you love Chronicles of Narnia? The NeverEnding Story? Alice in Wonderland? If you love those fantasy worlds with vibrant characters, Heroes and villains then you will love Arks of Octava. Let this fantasy world appease your inner child while the steamy scenes satisfy your adult fascinations!

Let me start by saying that fantasy is not where my heart lies when reading but I was so swept up in this book I could not put it down! I think every author has a signature and one of the many signatures of Lucian is his insane ability to write his characters. He makes those characters come to life and we all become endeared with each and every one of them.

Let me introduce you to some of the characters....

Jeremiah Poe is the main man Master Muse Rider from Octavia. He is a perfect mixture of serious, funny, protective and badass hot guy all rolled into one. His ramblings had me in a fit of laughter throughout quite a bit of the book.

Kane, cute amazing kid from the Horror province who Poe becomes very protective of. When Poe learns that Kane is experiencing real pain in Octava it leads them on a trip to Earth to find the other Arks and on the doorstep of one Scribbler who will steal both of their hearts.

Scribbler (Charlotte) is a funny character as well. Bane did an amazing job capturing the mind of a writer and bringing it to life with her. She and Poe have one thing in common..they both think romance and love are ridiculous but you have to see what happens when changes start to take place. Do they learn to love each other? Do they fight it tooth and nail and give you a very entertaining book?

So Arks of Octava has something for everyone. The kid in you wanting to take a journey to another world. The Adult who wants the steamy alpha male. The hopeless romantic wishing for the HEA for everyone. There is action, suspense, sex, drama and this story paints the most vivid of pictures in your mind while you read. I could see the beautiful music from the Sound Arks, the lights pouring from their instruments while Kane gave it his all as the conductor. I always say I know I have read a really good book when I can see the movie in my head..this was a fantastic movie!

My favorite quote from the book:

"Because of you, Contessant Juliet, I know life. I know pain. I know pleasure," he barely managed the hot rasp. "I know real." He lowered and kissed her trembling lips with a near hallowed reverence."I know the greatest love in all the realms. Because I know you."

Relentlessbookchic approved and recommended!

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Pheromones and other kinds of chemical communication underlie the behavior of all animals. Building on the strengths of the first edition, widely recognized as the leading text in the subject, this is a comprehensive overview of how pheromones work. Extensively revised and expanded to cover advances made over the last ten years, the book offers a thorough exploration of the evolutionary and behavioral contexts of chemical communication along with a detailed introduction to the molecular and neural basis of signal perception through olfaction. At a time of ever increasing specialization, Wyatt offers a unique synthesis, integrating examples across the animal kingdom. A final chapter critically considers human pheromones and the importance of olfaction to human biology. Its breadth of coverage and readability make the book an unrivaled resource for students and researchers in a range of fields from chemistry, genetics, genomics, molecular biology and neuroscience to ecology, evolution and behavior.

• Sales Rank: #3602378 in Books
• Published on: 2014-03-24
• Original language: English
• Number of items: 1
• Dimensions: 9.69" h x .94" w x 7.44" l, 2.30 pounds
• Binding: Hardcover
• 424 pages

Review
"Revised and extended since the first edition, this splendid, comprehensive resource covers both 'classic' ideas in the field of chemical communication as well as recent advances ... The attractive cover ... hints at some of the delights to be found inside with the content aimed at both the serious researcher and those just wanting a good overview of the discipline. Despite being a serious text, it is very readable and bursting with examples ... Advice on methodology is given along with suggestions for further reading ... likely to be useful to anyone starting out in this field ... Chemistry is helpfully explained in the appendix, so that those with less grounding can follow the ideas ... All in all, an outstanding textbook and a worthy winner of this year's Society of Biology Book Prize (postgraduate category)."
Judges, 2014 Society of Biology Book Awards

"Tristram Wyatt's Pheromones and Animal Behavior takes us on an interdisciplinary voyage along one of the most ancient communication channels. He explores, in depth, how chemical signals and signature mixtures shape social interactions, and why. I enjoyed his writing style, which also makes the book accessible to non-specialists. This excellent second edition is heavily revised and enriched. It unravels some of the mysteries of the world of pheromones, explaining what they are, their origins, functions, evolution, and the communication purposes they serve in a large variety of animals. Wyatt takes us through a well-judged range of examples of some of the amazing chemical communication strategies, from ants right up to the scent of human attraction. The book is far-reaching, inspiring, and brilliantly illustrated."
Patrizia d'Ettorre, University of Paris 13, Sorbonne Paris Cité

"This thoroughly modern revision of the classic first edition is an amazing journey through the landscape of pheromones. Tristram Wyatt engagingly covers a vast territory, deftly condensing thousands of important academic papers into a lively, informative, and richly illustrated book. Everything from insects to the possibility of sexy secretions from humans is covered from the points of view of neuroethology, chemistry, molecular biology, and more. The book is a must-read for any undergraduate or graduate student or working scientist interested in a singular comprehensive resource on this fascinating topic."
Leslie B. Vosshall, The Rockefeller University

"By highlighting the power of pheromones, this book illustrates how chemical signals rule the animal kingdom. Wyatt challengingly dissects the phenomena derived from chemical communication at molecule, receptor, and neural levels, based on an enormous range of information from past and recent literatures ... I like his point that the importance of chemistry in understanding pheromone action should be re-emphasized, given the recent trends in science that rely too much on molecular biology and neuroscience techniques. This book can be used as a textbook for students but also for researchers, as ... Wyatt gives many valuable insights that direct readers into the research. I cannot help thinking that I will cite this book in all research papers that I will publish in the future. The book is too perfect and insightful to imagine that another new edition would publish while I am still alive."
Kazushige Touhara, University of Tokyo

"Understanding other animals is a matter of seeing the world through their eyes - but awkwardly, for us humans, most animals experience the world primarily through their noses (or equivalent), and to 'see' the world through another organism's nose requires the greatest ingenuity. Remarkably, the fruits of just such enthralling ingenuity is exactly what Tristram Wyatt delivers to us in this rivetingly interesting book, which synthesises cutting-edge research from biochemistry to behavioural ecology, demonstrating en route that what is eye-openingly fascinating can also be life-changingly useful. As Wyatt observes, we live in a chemical world, and this lucidly written and intelligently illustrated book sets the nostrils aquiver as we catch the scent of a new reality."
David W. Macdonald, Wildlife Conservation Research Unit, University of Oxford

Review of the previous edition:
"Pheromones are by far the most important signals used by organisms of all kinds. Wyatt's book is an excellent text and review: up-to-date, comprehensive, balanced, detailed, clearly written, and nicely illustrated."
Edward O. Wilson, Harvard University

Review of the previous edition:
"Wyatt demonstrates an impressive grasp of the literature and has written a most enjoyable and informative textbook (one that I read non-stop)."
Peter Mombaerts, Nature Neuroscience

Review of the previous edition:
"This well-illustrated, thoroughly referenced work is admirably accessible and lucid. It offers much both as a textbook and as an introduction to this remarkable field for new investigators. Tristram Wyatt has given us a gem!"
John G. Hildebrand, Quarterly Review of Biology

Review of the previous edition:
"... as an accessible and intelligent general work on pheromones, this book is invaluable. It is also rare and welcome in its capacity for easy and readable explanation of both the proximate and the ultimate roles of pheromones in animal behavior."
International Journal of Primatology

Review of the previous edition:
"It would be hard to overstate the importance of this book for its contribution to the understanding of animal behavior."
Human Nature Review

About the Author
Tristram D. Wyatt is a senior researcher at Oxford University's Department of Zoology and an Emeritus Fellow of Kellogg College, Oxford. He is interested in how pheromones evolve throughout the animal kingdom, at both molecular and behavioral levels. These broad interests give him a unique vantage point, allowing him to draw together developments across the subject.

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More than 200 solutions for home lighting challenges.

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• Sales Rank: #488682 in Books
• Published on: 2010-09-16
• Original language: English
• Number of items: 1
• Dimensions: 1.05" h x 6.62" w x 7.88" l, 1.52 pounds
• Binding: Spiral-bound
• 256 pages

Review
The Home Lighting Effects Bible deals with all aspects of this important topic. (Deborah Donovan Arlington Heights Daily Herald 2010-12-12)

Martin walks readers through the principles of good lighting, pointing out that different rooms have different lighting requirements. She explains the difference between task lighting and ambient lighting and, through colour illustrations, shows homeowners the abundance of choices available. If you get excited shopping for chandeliers, or pondering the merits of pendants versus track lighting, this is the book for you. (Lisa Kadane Calgary Herald 2011-08-01)

Martin, design director for a UK lighting design firm, has created a comprehensive guide about lighting for interiors and exteriors. She explains the essentials of lighting design and details the variety of choices available, exemplified with color photos. Martin discusses how to achieve each desired lighting design.... A list of lighting design firms and suppliers in the United States and Europe is included. The thorough explanations of lighting choices will enable amateurs to work knowledgeably with professionals or to handle lighting choices on their own. (Gayle A. Williamson, Fashion Institute of Design M Library Journal 2011-02-15)

This is one small handbook primed to make a very large impact on your decor. The Home Lighting Effects Bible packs a lot of knowledge into a wirebound guide of equal use to DIY-ers as design professionals. Lucy Martin demystifies the process of layering light to get the best and desired effect, including ideal choices in rooms from sun porches to showers. Straightforward explanations and tips with excellent illustrations and photos help the reader understand the importance of bulb choice to positioning. While many of the lighting configurations shown are modern and luxe, Martin devotes much of her subject to making the most of your space without calling in an electrician. One of the best bits: A full-page photo-graphic shows how lamps with three different colored shades look using five different bulbs. Seeing is believing. (Kim Yeager Minneapolis Star-Tribune 2010-12-28)

It's a useful book whether you are building or just looking for an illuminating read for the dark season. (Paula Constantine Providence Journal 2010-10-31)

From wine cellars to master bedrooms, the special requirements of the whole house are discussed. (Terry Peters The Now Newspaper.com 2011-05-12)

Not sure where to begin? Grab The Home Lighting Effects Bible by Lucy Martin. (Winnipeg Free Press 2010-12-11)

About the Author

Lucy Martin is a lighting design specialist whose work has been featured in national magazines. She has won awards for her lighting designs, which include top-end residential projects, stores, restaurants, bars, boats and spas.

Most helpful customer reviews

12 of 14 people found the following review helpful.
Great resource. Bargain for the price
By S. brielmaier
[[VIDEOID:moC0WH1N2UDXJ9]]Great resource for beginner or pro who wants to brush up on lighting skills. Learn the basics and how to apply them. Similar to resource guide found on lampsusa.com. Really a well done book with good quality pictures showing how to apply the theories. Other books cost 5 times as much for similar information.

4 of 4 people found the following review helpful.
Great Book! Full of inspiration and ideas! Best part is that it's very current :)
By Kristina Kamensky
I went to the local library to get a lighting guide. It was from early 2000s but already outdated. My hubby and I love LEDs and other efficient lighting solutions. We're both enginerds. This book is right up our alley. It shows us the art to lighting, as well as all the technical stuff. So glad I bought it!

4 of 4 people found the following review helpful.
excellent book
By bgs
As a Lighting Consultant these book is an excellent choice. it is very clear. Has many examples and photos, diagrams that lead you step by step planning good lighting program for interiors. highly recommended.

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