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The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career, by Reid Hoffman, Ben Casnocha
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A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley's most innovative entrepreneurs.
The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over and traditional job security is a thing of the past.
Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today's competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you.
Why? Start-ups - and the entrepreneurs who run them - are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage.
These are the very same skills professionals need to get ahead today.
This book isn't about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or launching your own venture, you need to know how to:
* Adapt your career plans as you change, the people around you change, and industries change.
* Develop a competitive advantage to win the best jobs and opportunities.
* Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships. * Find the unique breakout opportunities that massively accelerate career growth.
* Take proactive risks to become more resilient to industry tsunamis.
* Tap your network for information and intelligence that help you make smarter decisions.
A revolutionary new guide to thriving in today's fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-Up of You empowers you to become the CEO of your career and take control of your future.
- Sales Rank: #1945174 in Books
- Published on: 2012-02-14
- Released on: 2012-02-14
- Formats: Audiobook, Unabridged
- Original language: English
- Number of items: 6
- Dimensions: 5.93" h x 1.13" w x 5.06" l, .64 pounds
- Running time: 390 minutes
- Binding: Audio CD
- 6 pages
Amazon.com Review
Thomas Friedman Interviews Reid Hoffman and Ben Casnocha
Thomas L. Friedman is a New York Times foreign affairs columnist, three-time Pulitzer Prize winner, and author of international best seller Hot, Flat, and Crowded.
Whatever you may be thinking when you apply for a job today, you can be sure your prospective employer is thinking this: Can this person add value every hour, every day--more than a worker in India, a robot, or a computer could? Can he or she help my company adapt by not only doing the job today but also reinventing the job for tomorrow? And can he or she adapt with all the change, so my company can adapt and export more into the fastest-growing global markets? In today's hyper-connected world, more and more companies cannot and will not hire people who don't fulfill those criteria. This is precisely why LinkedIn's founder, Reid Garrett Hoffman, one of the premier starter-uppers in Silicon Valley--besides cofounding LinkedIn, he is on the board of Zynga, was an early investor in Facebook, and sits on the board of Mozilla--has written The Start-up of You, coauthored with Ben Casnocha. Its subtitle could easily be: "Hey, recent graduates! Hey, thirty-five-year-old midcareer professional! Here's how you can build your career today." Here is our brief chat about their book.
Tom: You're a serial entrepreneur and venture capitalist. Why did you feel the need to offer this message?
Reid: As you write in That Used to Be Us, our country faces enormous challenges. The path to the American Dream has changed. We wanted to focus on what individual professionals can do to survive and thrive in a flat world. The premise of the book is that all of us are entrepreneurs of our own lives. We must act as CEO of our careers, take control of our professional future, and become globally competitive.
Tom: Really? Anyone can be an entrepreneur? Really? Even me?
Reid: Not only can anyone be an entrepreneur, but they must be. Even you, Tom! Not everyone should start companies, but everyone must be the entrepreneur of his or her own life. The skills people need to manage their careers are akin to the skills of entrepreneurs when they start and grow companies. For example, entrepreneurs can both be persistent on a plan and flexible when conditions change. They take intelligent risk. They build networks of allies and tap those networks for intelligence on what's happening in the world. Silicon Valley's most innovative entrepreneurs possess unique skills--you can learn them and apply them, no matter your profession.
Tom: Who is the target audience for this book?
Reid: Jeff Bezos says that at Amazon.com "it's always day one." This is a book for people just starting out, and it's equally for people midflight in their career who need to reinvent, restart, or reimagine their career as if it were day one, as if they were in permanent beta. We think that's most people, and eventually everyone.
Tom: What does it mean to be in "permanent beta?"
Reid and Ben: Technology companies sometimes keep the "beta" label on software for a time after the official launch to stress that the product is not finished, so much as ready for the next batch of improvements. For entrepreneurs, finished is an F-word. Great companies are always evolving. Finished ought to be an F-word for all of us. We are all works in progress. Each day presents an opportunity to learn more, do more, be more, grow more in our lives and careers. You will need to adapt and evolve forever--that's permanent beta.
Tom: Why the urgency of The Start-up of You?
Reid and Ben: A billboard that once ran along the 101 highway in Silicon Valley summed it up pithily: "A million people can do your job. What makes you so special?" We wanted to give people tools to take control of their lives, without having to wait around for the government or a company to rescue them.
Tom: Is China going to eat America's lunch?
Reid and Ben: National competitiveness is really a reflection of the individual competitiveness of its citizens. The question for each American is, "Is a professional in China going to eat your lunch?" Some will be competitive, and some will not. And the distinction is not set in stone. Just look at Detroit. All of us need to have a plan for investing in ourselves every day.
Review
"Being an entrepreneur isn’t really about starting a business. It’s a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Whatever career you’re in or want to be in The Start-Up of You holds lessons for success."
-Michael Bloomberg, founder of Bloomberg, L.P. and Mayor, New York City
"Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact."
-Sheryl Sandberg, Chief Operating Officer, Facebook
"Forging a fulfilling career is one of the most important--and often, most difficult--challenges in building a happy life. The Start-Up of You is crammed with insights and strategies to help each of us create the work life we want."
-Gretchen Rubin, author of the #1 bestseller, The Happiness Project
"The Startup of You" describes how to take the Silicon Valley approach to building a life: start with an idea, and work over your entire career to turn it something remarkable. In the world today, I think that the startup approach to life is necessary. This book distills the key techniques needed to succeed."
-Jack Dorsey, co-founder of Twitter, co-founder of Square
"This great book shows that entrepreneurship is really about taking control of your life, and you don’t need a big startup to be an entrepreneur – you need personal responsibility and intellectual exploration."
- Penelope Trunk, author, Brazen Careerist
“Silicon Valley revolutionizes entire industries through the way we work. It is now time to export our playbook to the rest of the world. The Startup of You is that key playbook: it will help you revolutionize yourself and achieve your own career breakout.”
-Marc Andreessen, co-founder Netscape; director at HP, Facebook, and eBay
"A profound book about self-determination and self-realization. By capturing and universalizing the wisdom of successful start-up businesses, the authors provide an exciting blueprint for building a fulfilling career. Invaluable for any person who wants to be a successful entrepreneur not in a particular company but in the most important enterprise of all: one's own life."
-Cory Booker, Mayor of Newark
""The Internet has fundamentally changed the architecture of business and society. This terrific book shows you how to live, learn, and thrive in a networked world."
-Joi Ito, Director, MIT Media Lab
“Hoffman and Casnocha make a number of astute observations about shifts in the world of work…. As well as explaining network intelligence, or why your contacts’ contacts may be the best source of leads about potential jobs...the book also gives numerous tips—including ones gleaned from the world of online dating—about how best to broker effective relationships.
-The Economist
“If you are starting a career, it is an excellent book for thinking through the practical issues you will face in branding yourself in what is becoming a more volatile and very different labor market”
-Tyler Cowen, Marginal Revolution.
"The same extraordinary vision and timing that enabled Reid to found LinkedIn is once again on display with his book "the start-up of YOU." His central thesis, that every individual can benefit from acting as the entrepreneur of their own life and career, has never been more important than it is in today's increasingly globalized, competitive, and networked world."
-Jeff Weiner, CEO, LinkedIn
“LinkedIn co-founder Reid Hoffman has pulled off something extraordinary in his book-writing debut. He has challenged a well-worn idea….and replaced it with something better.”
– Fortune
About the Author
REID HOFFMAN is a world-renowned entrepreneur and investor. He is cofounder and executive chairman of LinkedIn, the biggest professional network in the world with 100+ million members. Previously he was executive vice president and on the founding board of directors of PayPal. He is also a partner at Greylock, a leading Silicon Valley venture capital firm. He is an early investor in over 100 technology companies, including Facebook and Zynga.
BEN CASNOCHA is an award-winning entrepreneur and author. He has written for Newsweek and appeared on CNN, the CBS Early Show, and Fox News. BusinessWeek named him one of "America's best young entrepreneurs.” He has spoken to more than ten thousand students and businesspeople in countries around the world.
Most helpful customer reviews
223 of 237 people found the following review helpful.
A book to ignite the entrepreneur within you!
By Jack Spain
"The Start-up of You" by Reid Hoffman (co-founder of LinkedIn) and Ben Casnocha is an excellent book to motivate and inspire you to take charge and accountability of your professional career. The authors intertwine interesting historical references and extensive personal experiences to provide a roadmap to transforming your career.
The book begins with a reality check and reminder that the former paradigms we may have had of the "American Dream" and "traditional career" assumptions have been gradually shattered over the past several decades. The old adage about "ready, aim, fire" has been supplanted with "aim, fire, aim, fire, aim, fire, ..." to survive and sustain our professional careers. The authors state their case that we should define our "assets", "aspirations and values", and the "market realities" of the world we live in to identify your specific competitive advantage as you formulate your professional career.
Reid and Ben also provide dozens of illustrations throughout the book on why so many entrepreneurial businesses launched in the Silicon Valley in California have been success. The professional networking that occurs in that region is likely unsurpassed in any business community throughout the world.
I would recommend "The Start-up of You" to anyone who is at a crossroads in their professional career or any professional who is looking to unleash their entrepreneurial spirit that has been squelched and smothered inside you for far too long.
Disclosure: I was an early adopter and continue to be a fan of the professional networking site, LinkedIn. I found this platform to be an essential professional networking tool in the various businesses I have run over the past decade.
2 of 2 people found the following review helpful.
prepare for the future, expand your network
By Peter
Reid Hoffmann is the cofounder of LinkedIn, and Ben Casnocha is a much in demand public speaker.
When we were in caves we were all self employed entrepreneurs and now we adapt to the challenges of today's professional life, we need to rediscover our entrepreneurial instincts to find the start-up mind-sets and skills-sets needed to adapt to the future.
Like written in The Alliance of the same writers, they state that the traditional career path is gone, and employees have to take action in their own development, and to invest in themselves. They're hired on a performance based, short term contract that's perpetually up for renewal on both sides.
Three puzzle pieces inform your direction and competitive advantage, your assets, your aspirations and values and the market realities.
Plan A is your current work, plan B is new work when it is time to pivot, to change either your goal or your route when plan A isn't working - or a new opportunity arrives, or when the pivot isn't voluntarily - and plan Z is the fallback position.
In my career I always invested in myself, I learned by doing, and took up education in the evening and weekends when I wanted to be a manager, then I earned an MBA and became a senior advisor. Organizational change made me pivot involuntarily and bankruptcy of my next employer due to the financial crises, brought my plans to a temporary hold. I'm back to square one redesigning my competitive advantage and aspirations against today's market realities.
I started a personal blog and began developing a public reputation and public e-portfolio of work that's not tied to my former employers.
The one thing I hardly did, was to build a professional network to help me navigate the world, as a solo game player I loose out to the team. I will need the help and support of others to accelerate my career, or I my case getting it back on steam. Research shows that "weak ties", people you don't see or speak to very much, may have information you don't have access to, and therefore the breadth and reach of your network is also valuable to you. In today's world it's all about the second- and third-degree connections.
Reid explains the sense behind his LinkedIn, easy to connect, easy to find someone or have yourself introduced just one or two steps away, join groups of interest, but beware of the etiquette. Give before asking, try to add value with information or be interested in the person behind the contact, keep in touch - with birthdays, job celebrations, updates, likes and comments - if they have something to give back they think of their most recent contacts. Look for quality contacts, meet-up with friends of friends, and serendipitous events can lead to opportunities that can excel your career.
Accurately assess the level of risk both personal and situational like entrepreneurs do on a daily basis. I wasn't prepared after seventeen years in a steady job, to get the pink slip, and five years later again up against a volatile market that had changed dramatically, but I will survive. If it doesn't end up in my favor then I go to plan B with plan Z as fallback. For me the risks are not so high, I have no spouse, children or a mortgage, yet with some money in the bank, I can say yes to many opportunities, and expand my network.
My next step is to expand my network.
2 of 2 people found the following review helpful.
Recent Grads/ Young Professionals- This is a Must Read
By Sanat Sethi
This book's greatest strength is its ability to balance it's level strategy talk about careers while providing tactics you can quickly implement. The basic thesis is that individuals need to view their careers as a start-up, and apply the same principles that make startups successful to their careers. There are discussions about several important topics, how to build a powerful network, how to make major career decisions and how to balance your interests and passions with market realities. I like that case studies focus on both individuals and startups, because it allows for both obvious, express lessons and subtle, implicit ones too.
This is a must read for anyone in their 20s looking to leave their dent in the universe (to borrow from the late and great Steve Jobs). It forces you to think about the world you live in, and offers actionable advice you can quickly take.
By the way, you can find the official Executive Summary here: http://www.thestartupofyou.com/wp-content/themes/startupofyoutheme2012/img/TheStart-UpofYou-ExecutiveSummary.pdf.
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